Unlocking the Power of Visuals: How to Engage Online

David O.Mckay says, “Your thoughts are the architects of your destiny.” The power of picturing thoughts and visualization has undiscovered potential. The best part about this superpower is that each one of us has it, and we can use it to the best to nurture the best version of ourselves. 

You would be surprised to know that about 90% of the information processed by the brain is visual. Yes, our brain is much more efficient in visualizing thoughts. But what exactly does picturing thoughts mean? What are its benefits? 

How it can help you with online engagement.

When it comes to thinking, our mind is like a camera. It takes pictures of everything we see and stores them away for later. When we want to remember something, we call up the corresponding image from our mental library and voila- we can recall the event or object as if it happened yesterday. That’s when you start picturing thoughts, and it is this process that we can tap into as visual content creators.

Picturing thoughts is using our imagination to create mental images of what we want to achieve and what our audience wants to achieve. By helping your audience picture themselves achieving their goals, we help them see their future version of themselves. We visually give them a road map so they can start working towards making those visions a reality.

So, how does it work? 

When we picture something in our mind, our brain starts believing it’s real. It triggers a cascade of chemical reactions that lead to us taking action towards making our vision a reality. In other words, picturing thoughts is a powerful way to manifest our desires and achieve our goals.

With relevant & emotive images used in your social media posts that show your audience the possibilities of their transformation, you can tap into these chemical reactions. You connect with them at a deeper level emotionally.

We could invoke the power of the mind’s picture-taking ability to help us serve our audiences better to create more significant impacts. Simply put, it is the power of picturing. As a marketer, you always need to grab your target audience’s attention with new content. But, creating new content daily is tiring, time-consuming and often reactive. This is where utilizing your existing content and turning it into visually compelling and emotive imagery helps save you time but touches your audience on a deeper level. A win-win for all.

If you’re looking for a way to turbocharge your service & impact your audience, give emotive imagery & your audience picturing thoughts power a try. It is the key to unlocking your full potential. With Content Repurposing as your superpower, you can transform every piece of lengthy content into a visual image that amplifies the algorithms on social media platforms but will also enlist your audience’s attention and engagement. 

How It Can Improve Engagement In Social Media Posts?

“A picture is worth a thousand words.” We all have heard this very famous proverb. A US Library of Medicine study says that about 65% of people are visual learners. 

Images help your audience connect with you emotionally. They convey your brand message visually, which appeals to the minds and hearts of the audience. It’s why visual content and images are 80% more likely to be read by people than written content. 

Dale Carnegie said: “When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion. (this is important to utilize when choosing an image because) “many people buy for emotional reasons”. Images are the most potent connected opportunity for marketers and those looking to boost their social media engagement. When used correctly, you can touch the hearts and aspirations of your audience. 

Including images that depict your ideal target market, how they see themselves, what they identify with, and their goals or the challenges they are working through will help to boost engagement further. Nowadays, we all interact with emoticons and emojis, which increase engagement by about 48%. After all, humans are visual creatures driven by emotions and appealing images.

Remember 90% of information process by the brain is visual and 65% of people are visual learners

To find our how Visual Campaigns can support you business, make a time to chat with Sally:

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