Maxwell Maltz says, “The ‘self-image’ is the key to human personality and human behaviour. Change the self-image, and you change the personality and the behaviour.” How we conduct ourselves in life is shaped by how we view ourselves. If we have a negative self-image, it will lead to behaviours that reflect this low opinion of ourselves. On the other hand, if we view ourselves positively, our actions will also tend to be positive.
Our self-esteem – how much worth we feel as individuals – is another crucial factor in our behaviour. While those with low self-esteem frequently hold back out of a fear of failing, those with high self-esteem are more likely to take risks and succeed. Therefore, it’s clear that our self-image and self-esteem play a significant role in shaping our behaviour. But what influences these views of ourselves?
How, as marketers, can we use this influence in our social media posts?
Let’s take a closer look.
Self-image is how we perceive ourselves. It is how we see ourselves in our mind’s eye. Our past experiences, what we see in the mirror, and what others say about us influence our self-image.
Now imagine the power you have when you demonstrate these transformations & potential new selves to your audience in images. The images attract because they are that mirror reflection they are seeking.
“The power of the visual image is undeniable.” – Robert Dale, author. Humans are an incredibly visual species. We have a remarkable capacity to process and remember images much faster than words or ideas. Therefore, it’s no surprise that emotive content imagery has become an increasingly important tool for businesses looking to engage and influence their customers.
Emotive content imagery is a powerful way to tap into our clients’ self-image, feelings and buying behaviours. Through carefully chosen visuals, businesses can create an emotional connection between their brand and the customer that goes beyond boring marketing messages.
The idea behind emotive content imagery is to create an image that reflects the customer’s self-image, desires and needs. By portraying a lifestyle or attitude, they aspire to. Or that inspires them to think differently or evokes an emotional response.
Dynamic content helps your audience see their reflection in your well-crafted visual content. When they see their problems reflected in your content, along with a possible solution, they start creating an emotional connection with you. These images help customers establish a personal relationship with your brand, which words struggle to do alone.
The power of emotive content imagery lies in connecting the brand and the customer. This connection can help customers identify with the brand’s values and ethos, inspiring them to make better buying decisions. When customers see themselves reflected in the visuals of a brand, they are more likely to trust that brand and be inspired by it.
To recap, emotive content imagery is a powerful tool to create an emotional connection between the brand and the customer. By creating images that reflect our customers’ self-image, desires and needs, we can tap into their hopes and dreams, inspiring them to make better buying decisions while also building trust in our brand.
You become their trusted advisor.
To find our how Visual Campaigns can support you business, make a time to chat with Sally: