Why Repurposing Content Is Important?

“Content is the king.” Every digital marketer or social media manager must have heard this line. As a marketer, you need to think of ways of driving the best traffic and results with minimal resources and effort. Sounds stupid, right?

And here is where you should think that you can reuse and repurpose a single piece of content in various ways! It not just saves your time and amplifies your resources and efforts. This is where the unbelievable yet the most beneficial concept of marketing, i.e., content repurposing.  

In the words of Amy Woods, “Content Repurposing is about getting the maximum return from every single piece of content you create. Content repurposing can take many forms, and there are many different and creative ways to repurpose your content, but every content creator must repurpose.” So, what exactly is the power of content repurposing? Let’s explore it together.

Top 8 Benefits Of Content Repurposing

In 2022, content repurposing is as crucial as content creation. It’s why the survey conducted by Refferalrock says that about 94% of marketers repurpose their content. So, here are the top 8 benefits of content repurposing.

1. Helps in Reinforcing Your Message

Kevan Lee, Former VP of marketing at Buffer, says that repetition is much more significant than marketing. Repurposing your content in various ways means that your audience comes across the same idea or concept in different ways, which is a great way of reinforcing the idea in the minds of your audience. The more diverse you are in presenting your idea before your audience, the more strongly influenced they will be by your idea.

2. Helps You Open And Explore New Markets

Every single day, the number of users on any platform increases significantly. Repurposing your content in various forms helps you reach those targeted new audiences. When you post a new piece of content, its performance is average. With time, the post reaches various people and starts gaining interactions. In this way, content repurposing is a great technique to expand your reach to new audiences.

3. Improves Your Organic Visibility

Content Repurposing helps you create numerous high-quality content within a small time frame. It is important to post content regularly to strengthen your brand’s presence. Repurposing your content in various forms and on various platforms helps you gain more backlinks and organic traffic.

4. Boosts Your SEO

Creating multiple content pieces around a target keyword or a topic helps you target the keyword better, which is beneficial for SEO. Moreover, you get quality backlinks if you reuse and repurpose your content on other websites. Thus, content repurposing is a great way to boost your content’s SEO.

5. Saves Your Resources

“Time is money.” With content repurposing, you can save valuable time, money, and resources, boosting your productivity. Asana’s 2021 Anatomy of Work Index says that about 60% of marketers spend most of their time searching for content ideas. In such a scenario, you have a clear advantage when you focus less on generating new content ideas and more on recreating and repurposing them in various ways and forms. To recap, content repurposing is a great way to make your marketing strategy efficient and save ample time and resources.

6. Helps You Leverage Your Content  

A single form of content cannot impress every segment of your audience. In addition, consistency is the key to a successful marketing strategy. Reusing, recreating, and repurposing your content helps you market similar content in various forms across various platforms. Thus, content repurposing helps you diversify a single piece of content in various ways.

7. Helps You Target Your Buyer’s Journey

All of your audience is not in the same stage of their buying journey. So, you must consider all the stages of your buyer journey and how to influence an audience to move to the next stage. People who are about to make a purchase will be looking for longer content pieces in order to be able to make their decision.

On the other hand, the fresh bunch of audience who recently came across your brand may be looking for short and crisp bite-size content. By repurposing your content in all possible ways, you ensure that you create content for buyers at all stages of their buying journey.

8. Increases Conversion Rates

Seth Godin says, “Delivering your message in different ways, over time, not only increases retention and impact but also gives you the chance to describe what you’re doing from several angles.” Thus, repurposing content not only helps you reach your potential audience base but also helps you stay on top of mind in the minds of your potential customer base. It ultimately helps you increase your sales and conversion rates.

Final Takeaway

If you’re a digital marketer, content creator, or social media marketer, repurposing content is a lifesaving hack with lots of benefits to SEO, organic reach, and much more. If you are pondering on how you can repurpose your content, here are various ways in which you can do it:

  • Turn your blog posts into podcasts, articles into videos, and educational materials into an ebook.
  • Use SlideShare.
  • Use statistics in your social media posts.  

We hope you loved our thoughts on the power of content repurposing. Happy Reading!

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